Wednesday, April 21, 2010

Review: Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business by Emily Nagle Green

Billions of users download applications from their iPhones...

A coffee shop near Scranton, PA has thousands of FaceBook fans around the world...

People sitting across the same room regularly text each other...

Welcome to the world of ubiquitous connectivity. Anywhere is the next business revolution, a sea-change that will allow businesses to reach five billion customers, many of them in untapped global markets. In Anywhere, Emily Nagle Green, CEO of Yankee Group Research, explains the rapidly unfolding changes in connectivity—and presents the first strategic guide for remaking businesses now to take advantage of this “anywhere, anytime…” revolution, including:

* Getting to Anywhere: analyzing and reshaping your business to serve the Anywhere client

* Understanding the global Anywhere consumer—meeting their demands, at home and at work

* Capitalizing on the greatest technological changes of our times

Anywhere gives you extensive background information; interviews of Anywhere pioneers in banking, retail, manufacturing and other sectors; tactical tools, self-diagnostic tests of your business’s Anywhere-readiness; and high-level advice that every forward-looking company needs to adapt and thrive in today’s fast-paced, highly competitive business environment.

Received from the publicist for review.

The Anywhere Revolution discussed is actually more than a bit disturbing and has a very Jetson's feel that takes Big Brother to an entirely new, even more disturbing level that people aren't in the least concerned about.

This one gets three stars. The book focuses mainly on the advantages of the Anywhere lifestyle and, at best, glosses over the very real hazards to life and liberty that that very lifestyle presents to humankind. I'm not sure if the author even recognized the dangers or if she deliberately chose to shrug them off as insignificant. The book was well written and remarkably readable. It is certainly not light reading, but is wasn't dull in the least. It was cohesive and informative, and is certainly recommended for those interested in the subject.

★★☆☆ = Liked It


Christine H said...

I think I'll buy this book.It sounds very informative. I'm interested in starting my own business as well.

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