Tuesday, August 24, 2010

Review: The Art of Choosing by Sheena Iyengar (Audiobook)

In an era of ever-expanding choices, HOW WE CHOOSE addresses the simple-yet-mystifying question : How do we know what we want?

The answers are strange, impressive, and profound. Sheena Iyengar, a Columbia University professor whose work on choice is widely recognized and cited by companies like AOL and Citigroup, looks into the heart of what we desire-- and what we think we desire-- to show how tangential factors enter into (and run roughshod) over our decisions.


Received from the publisher for review.

This one gets three stars.  The reader was a lovely choice for the material.  The book itself genuinely interesting but was more than a bit depressing at some points.  It had a very nice flow and was well written, but all 11 hours felt a bit lengthy.  The most fascinating section for me was the discussion on arranged marriages.  I just found it really enlightening.  This is certainly recommended.

★★☆☆ = Liked It



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