Monday, July 25, 2011

Review: Designing for Growth by Jeanne Liedtka and Tim Ogilvie

Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. 

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

ARC received from the publicist for review.

This one gets three stars.  It's certainly a book for business people, as in this was not light reading.  Even with lots of sidebars, case studies and illustrations to explain the material this was still a chore to slog through.  That said, if you can get through it the information is valuable and relevant to today's marketplace.  The authors clearly know their topic and how to best present it to their target audience.

★★☆☆ = Liked It


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