Friday, March 28, 2014

Review: Capture the Mindshare and the Market Share Will Follow by Libby Gill

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect.

Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.




Received for review.

I genuinely enjoy reading business related books and this was no different.  The author did a very nice job of bringing the material to the layperson without being condescending.  Her clear, concise approach was refreshing and very readable.

Her ideas, and the stories presented to reinforce them, are applicable in most businesses.  The only issue I had with them was that it many of the suggestions seem to be for established businesses with a larger cash flow.  This is really not for new businesses with a restricted budget.

So, if you are a bit more established with your business or are simply looking for techniques that you can apply when your business has a bit more cash this is the book for you.

★★☆☆ = Liked It



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