Wednesday, March 11, 2015

Author Interview: Season Bennett author of The Social Barber

Season Bennett, author of The Social Barber, stopped by for an interview.

Can you tell us a little bit about yourself?

I am a certified Social Media Strategist and my husband, Derrick, and I own Headlines Barber Shop in Charlotte, NC. We have a 5 year old daughter, Kennedy. Never a dull moment!

What do you do when you're not writing?

I love spending time with my family and learning more about social media. It has really become a passion for me. I have spent most of my career in Information Technology. Social media really has a lot to do with technology as it is always changing. There is always something new to learn.

When did your first start writing?

I have written a lot of articles for websites and even one hair magazine, but this is the first book that I have written. I have always enjoyed writing. I really enjoy writing most when I am using a conversational style. I wrote The Social Barber so that it reads like I am talking directly to the reader. It is very casual, but genuine.

Is there any particular author or book that influenced you in any way either growing up or as an adult?

I really can’t say that there is one in particular. I have always been a big reader. Most recently, I was actually moved by reading “Oh! The Places You’ll Go” By Dr. Seuss. I had read it when I was a child and I didn’t think too much about it. But more recently, I was reading it to my daughter and it really hit me: This is a very inspirational book!

What inspired you to write this particular book?

I handle all of the marketing at our barber shop and I have learned a lot along the way. What to do—and what not to do. I wanted to make sure that I was doing things the right way, so I actually studied and became certified in social media marketing. I want to share with other barbers and stylists how easy it is to market themselves both effectively and professionally. There are tons of free and very affordable tools out there to help, but a lot of them may never come across this information. I know a lot of barbers may not have a large budget for marketing, but it is so important for them to do. I want to show them how they can do it themselves.

What was your favorite chapter (or part) to write and why?

One of my first chapters is about ground rules. This chapter is so critical. I think a lot of barbers and hairstylists may be turning of potential clients based on what they have posted on their accounts. So I give them the Do’s and Don’ts of social media marketing.

What is best writing advice you can give?

I would want to tell them to write about something that they are passionate about. Your passion will definitely come across to the reader.

Is there anything else you'd like your readers to know about the book?

I really tried to make sure that I had a lot of free resources in the book. I have a free graphic design tool, free scheduling tool, a planning guide and tons of tips.

About the book:

Season Bennett is a certified social media strategist and owner of Headlines Barber Shop in Charlotte, just released a book just for barbers and hairstylists who want to grow their business. It’s called The Social Barber

Long gone are the days of passing out fliers to get new customers. Social media is the modern day word of mouth. There is a right way to present yourself on social media and Season Bennett will show you how.

The Social Barber is a simple how to guide to increase your walk in traffic and ultimately, your income. It doesn’t matter how great your work is, if no one knows about you. Get the word out now!

Buy The Social Barber today and take your first step towards establishing your brand online!

About the author:

Season Bennett currently resides in Charlotte, NC where she is a Technical Business Analyst at a Fortune 50 company. She has over 15 years of professional experience in Information Technology. She graduated from South Carolina State University in 1998. There, she majored in Professional Mathematics with a minor in Computer Science. She also received a master’s degree in Software Development from Winthrop University in 2004. She is married to Derrick Bennett, barber and owner of Headlines Barber Shop in Charlotte, NC. There, she also serves as the Director of Marketing and Promotion where she’s able to utilize her certification in Social Media Marketing. Derrick and Season have a 5 year old daughter, Kennedy.


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