Friday, April 3, 2015

Review: Win Friends and Customers by Lawrence J. Bookbinder, Ph.D.

Empathy—the ability to experience what it’s like to be another person—can yield benefits during conversations. For example, a salesman who listens with empathy when talking with a customer could achieve business success. A wife who listens in this manner when talking with her husband could enhance their emotional connection. These benefits and others sometimes stem from people using empathic listening during some of their conversations. The author teaches this listening skill only at the beginner’s level because many people don’t want to spend too much time learning this skill since they live in a fast-paced world. The good news is that the responses to his workshops and writings taught him that people could win friends and customers from their conversations without knowing how to listen like an expert. To help his readers easily and rapidly learn empathic listening, the author gives a wealth of conversation examples, writes in short paragraphs, uses plain English, and emphasizes bulleted lists.

Received for review.

I normally enjoy reading business books but this is more psychology than business and as such it's more than a bit boring.

The author is clearly passionate about the subject and that definitely comes through in his writing, but the topic and presentation leave a lot to be desired.

Thankfully this is a relatively slim volume, but I didn't actually gain any insight into the subject since I was in a boredom haze 99.9% of the time I spent reading it.

Overall, if you're into psychology you should find this interesting but if you're not then this is not a particularly good choice and I really cannot recommend it.

★★☆☆☆ = Just Okay

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